2024’s best Super Bowl ads revealed
2024’s best Super Bowl ads revealed. Tina, you’re allergic to wheat, cool Mom? Tina loves Holiday Homes with a view.
By Megan Sauer
Today we’re counting down our picks for the top 10 Super Bowl commercials of 2024. What do the French like? Anyone, cheese? They like cheese, brilliant, done.
Number 10: Twist on it Oreo.
Let’s spin it around. Cream on the left means we’re out, while cream on the right means we’re sticking with these guys.
It would appear that Oreo is trying to replace the coin flip. We’ve never heard of twisting it, but apparently, this has been a common decision-making method since the age of the dinosaurs. And here we were thinking that Oreos weren’t invented until 1912.
Creative liberties aside, this commercial puts a fun twist on several turning points in history, from the Trojan Horse to the rise of boy bands to the day Chris Jenner got that fateful phone call.
Every little detail about our family will be on TV. Who would watch that? Whether these moves benefited humankind or set society back a few decades, the important thing is that every choice culminated with a delicious cookie.
Now, are we sure this commercial is worthy of our list? Let’s Twist on it, yep. Wait a minute, we could have been twisting on everything this whole time? Yes, since forever.
Number nine: Hello down there Squarespace.
Oh, look at this, that’s 110, 150. Martin Scorsese has never made a sci-fi film, although he was interested in adapting Blade Runner before Ridley Scott beat him to it. For now, Scorsese finally touched upon the genre in this Squarespace commercial.
With so much UFO footage surfacing as of late, people have never been more glued to their devices, ironically, they stop watching the skies as a result, causing humanity to nearly overlook first contact. Beautiful collaborations.
Flying saucers are not enough to pry eyes from phones and tablets. It isn’t until the aliens from above make a website that they manage to get everyone’s attention. This includes the commercial’s director.
Between the ending of Killers of the Flower Moon and now this, Scorsese elevates everything with his presence. “I told you to take Broadway, this always happens.
Number eight: talking like walking BMW. It’s the real deal, 100% electric, it’s the real deal. Yeah, Christopher Walken is one of those stars that virtually anyone can imitate.
That’s because his voice and delivery are just so unique. That said, you can always tell when you’re listening to an impression and when you’re in the presence of the real deal.
Nowhere is that more apparent than in this commercial in which Walken can’t go anywhere without hearing impressions of himself. Yeah, yeah, did someone say yeah?
Walken even runs into Ashley Park and Usher, reminding the latter to get ready for halftime. The Oscar-winning actor takes the impersonations in good humor because at the end of the day, he’s one of a kind, just like the all-electric BMW i5. It’s a clever celebrity endorsement that reminds us nobody plays Christopher better than Christopher Walken.
The rest are just imitations. Come on.
Number seven: Perfect 10 Kia.
A commercial to bring a tear to your eye, although it may subsequently turn to ice. As a young figure skater leaves a stadium cheering, one special person is sadly unable to make the trip with her: her father.
The ice princess goes the extra mile to give an encore. “I wish you were here.” The Kia EV9 makes a perilous journey through the snowy wilderness to the skater’s aging grandfather’s cabin. It’s hard not to get chills as she takes to the ice again, with her granddad watching from inside.
We never saw what the judges gave her at the public performance, but that’s irrelevant. The only score that matters is the perfect 10 her grandpa writes on the frosty window. It’s an 11 on the emotional scale. Kia movement that inspires.
Number six: Feel plenty of good Silk.
It’s hard to believe that Jeremy Renner’s near-fatal encounter with a snowplow happened just over a year ago. What’s even more astounding is how far the Hawkeye actor has come since then, as displayed in this commercial for Silk protein almond milk.
Renner doesn’t just look great, he feels great, slicing strawberries with the precision of Ronin and chucking pancakes as if they were ninja stars.
“Knew I would.” At first, Renner thought he’d require a stuntman, but he wound up performing every move himself. The commercial also features Renner’s real-life daughter Ava, who is happy to see her dad back in his usual routine.
While the commercial itself is fun, knowing Renner’s background adds another level of depth that’s sure to leave you feeling uplifted. So good, I feel good.
Number five: Can’t be broken Verizon.
Verizon broke the internet again. From the early viral success of “Single Ladies” to the announcement of Beyoncé’s pregnancy to her own Super Bowl halftime show, few celebrities have broken the internet more times than Beyoncé. With Verizon upping their game, Queen Bey needs to take things to the next level. Enter Tony Hale, who goes from serving Selina Meyer to someone even more powerful.
Despite ushering in the next stage in AI, delivering the Barbie sequel we didn’t know we wanted, throwing a wild card into the 2024 presidential race, and launching her sounds to the final frontier, it seems that nothing can break Verizon’s 5G.
That is, unless she has some new music that’s about to drop. Was this secretly a Renaissance Act 2 ad all along? “You ain’t gonna break me” still works. Okay, they’re ready. Drop the new music.
Number four: The Dunk Kings.
Duncan last year, she came to my work. Now I got to show her what I can do. He’s here. If you’re going to make a sequel, you’ve got to go bigger. Ben Affleck takes this mentality to heart in a follow-up to last year’s Duncan commercial, where Jennifer Lopez crashed her man’s place of business.
Despite protests from Jack Harlow, Affleck attempts to one-up his wife by busting into her recording studio with a few other famous friends. As JLo begins to rethink her relationship with Ben, so does Matt Damon.
“Sometimes it’s really hard to be your friend. You said you were going to support me.”
Lopez gives the Dunk Kings an ice-cold response, although she singles out Tom Brady as the MVP. The performance might not end with the mic drop that Affleck envisioned, but at least he gets to go home with the other love of his life. “Have we made that joke before?” “I told you I’d do anything for you. This is anything. Chill. They’re naming a drink after us.”
Number three: Sir Patrick Stewart throws a Hail Arnold (Paramount+).
If it were a football, I’d be able to reach the top. What about a football-shaped head, uh? Sometimes you don’t know how much you want certain characters to collide until they appear together in a Paramount+ commercial.
As Tua Tagovailoa, Knuckles, Drew Barrymore, and several others seek new heights, Patrick Stewart points to a certain football head as the key. We’re not sure what’s more surreal: that it’s taken this long for somebody to throw Arnold seeing Picard as an old-timey quarterback, or that this display is set to Creed’s vocals.
And Creed’s here, watch and learn, dang, he’s cool. It builds to a hilarious anticlimax with Mr. Shortman falling short of the summit.
But that doesn’t mean they can’t try again with Peppa Pig. In an era where crossovers are a dime a dozen, Ad Agency Droga5 delivered a truly inspired mashup that captures every character’s voice to a tee. “I just threw him higher to a place where we won’t freeze.”
Number two: Sarah V Sarah V
“I’m Michael Sarah, and I’m pleased to announce that this… this is my cream.” Sarah Michael Sarah is probably the last person you would expect to pop up in a moisturizing cream commercial. When the product is called SahV, though, the casting director’s work is essentially done. Sarah was already making the rounds on social media, posing with the skin product and signing bottles.
The confounding campaign culminated with this commercial, which still raises more questions than it answers. It has many of the hallmarks we associate with beauty ads, i.e., a soothing ambiance, pretentious dialogue, and curtains blowing in the wind. Yet it throws several curveballs, including a mountain, a narwhal, and of course, Sarah’s presence.
If you’re wondering why the ad is so bizarrely hysterical, it all clicks when you realize that Tim Heidecker and Eric Wareheim directed it. “So that’s my thing. “This is outrageous.
Before we unveil our top pick, here are some honorable mentions: Carl Weathers tribute FanDuel from football star to celebrate actor. Carl Weathers Journey comes full circle. You gave us your all, rock Aubrey Plaza having a blast. Mountain Dew parks and wreck meets Game of Thrones, although Ben Wyatt’s oddly absent.
I can have a blast anytime, anywhere, and with anyone. Have V in frame. Google Pixel everyday life can be profound when experienced through another set of Eyes. Two Faces in frame, three faces in frame, hold for photo. Big Cups Reese’s, you got peanut butter in my chocolate, in my caramel. I love caramel. But we’re only making a few of them.
Mr. T Skechers, we pity the fool who’s too young to recognize the actor from that cereal box. The Pool isn’t in sketches, slippin’ see Romo T is always in sketches. I’m just saying, people often misspell Sketchers and put a ‘t’ in it.
Number one, like a good neighbor, State Farm.
Thank you, agent State Farm. Like a good neighbor, State Farm is there. Cut!
Arnold Schwarzenegger, bodybuilder, movie star, governor of California, Celebrity Apprentice host. Now he can add a State Farm agent to his resume. Above all else, this is an action-packed commercial. We see Arnold stepping up as a good neighbor.
Let’s go again. Arnold struggles to get the line down in his signature Austrian accent. This is only made funnier thanks to the commercial’s cinematic quality. Arnold is thrust into scenarios involving explosions and chaos, much to the director’s frustration.
What should be the simplest part of the take turns out to be the most challenging. But nothing that a few tweaks to the script can’t fix.
With extra support from Arie’s Twin, Arnold and Danny should play Radioactive Man and Fallout Boy. Next up, and at them. Although that may bring some other script issues. You are a backstabber.
