According to AI, Shakira should collaborate with Eros Ramazzotti
According to AI, Shakira should collaborate with Eros Ramazzotti – this was stated by The Conversation media in a recent study in which they determined that Shakira from Barranquilla has a greater reach with collaborations than with solo songs.
By Megan Sauer
Artificial intelligence is seen by many on a social and cultural level as a threat, as it is feared that its ability to create content autonomously will end up devaluing human creativity to the point of making it dispensable.
Despite this, the protagonists of the music industry could have in AI an efficient ally that helps choose the ideal collaborators to enhance that creativity and artistic immensity.
This was stated by The Conversation media in a recent study in which they came to the conclusion that Shakira from Barranquilla should do a musical collaboration with Eros Ramazotti.
“In our studio we also developed an artificial intelligence model that can be useful to artists looking for potential collaborators,” reads the research done by the media with AI.
He added: “We modeled what Shakira ‘s career would be like if she released a song alone versus if she did it with Juanes, Dua Lipa, DJ Snake, Calema or Eros Ramazzotti. We did the math with the economic capital data (plays on the radio stations). EU in one year), social capital ( previous collaborations ) and cultural capital (country of origin and sound characteristics, according to Spotify). Eros Ramazzotti was then revealed as the best collaboration option for Shakira by ensuring maximum impact on European radio stations.”
According to the medium, it began by analyzing the weekly productions of a series of songs on stations in 25 European countries between 2011 and 2018 and comparing artists who had released releases in the same week.
The artists were equated when they released solo songs and when they did so in a collaboration. The result was that the collaborations increased the reproductions of that song and the following songs published by the artist by 4.6%.
They then brought up the case of Shakira and the stardom she had in 2006 with her collaboration with rapper Wyclef Jean in Hips Don’t Lie. Despite the many pieces she has previously released, that was the song that catapulted her to global fame.
