Enrique Cerezo presents ‘Cerezo: 75 looks and more for 75 years’

Enrique Cerezo presents ‘Cerezo: 75 looks and more for 75 years’ – the work reviews the life of the president of Atlético de Madrid through more than 75 testimonies from different personalities belonging to the fields of sport, institutions and culture.

By Megan Sauer

Enrique Cerezo has presented ‘Cerezo: 75 looks and more for 75 years’ , a work that reviews the life of the president of Atlético de Madrid through more than 75 testimonies from different personalities from the sporting, institutional and cultural spheres.

The event, presented by Roberto Gómez and Cayetana Guillén Cuervo, was attended by renowned football personalities, such as Florentino Pérez, president of Real Madrid , received upon arrival by Cerezo with a heartfelt hug.

Prominent faces of Atlético de Madrid also wanted to accompany the manager during the presentation of the book. The club’s CEO, Miguel Ángel Gil; the coach, Diego Simeone; and the footballers Koke, Llorente, Savic, Giménez and Oblak were some of them.

From cinema, politics, music, business… The long list of personalities who wanted to give their support to the red-and-white president was made up of, among others, Isabel Díaz Ayuso, Ángel Torres, Pérez Reverte, Ana Rosa Quintana, Carmen Posadas, Pajares , Simeone, Vicente del Bosque, Ángel María Villar, Esperanza Aguirre, Raphael, Miguel Ángel Gil Marín, Resines, Santiago Segura, Paz Vega, Theresa Zabell, Carlos Herrera or the businessmen Juan Palacio, Blas Herrero and Antonio Garamendi.

Recovery of audiovisual cultural heritage

In addition to being president of the Madrid club, Enrique Cerezo is the owner of the largest catalog of Spanish cinema, with more than 8,000 titles , and his work is fundamentally dedicated to the recovery of audiovisual cultural heritage.

I have always liked cinema. I started as a cameraman and have even directed. I remember when I showed up for my first film without knowing what a shoot was like, without knowing that that day would mark my life. There was, on Infanta Mercedes Street, José Luis López Vázquez, who had just been given an acting award from the Círculo de Escritores Cinematográficos and he welcomed me as one of his own. Nostalgia is one of those things that cannot be avoided. The word retirement is not in my dictionary. “He who retires practically begins to die,” Cerezo explained to Vanitatis before the start of the event.

Cerezo’s legacy in 70-odd pages

Cerezo: 75 looks and more for 75 years’ reviews the life of Enrique Cerezo through more than 75 testimonies from different personalities from the sports, institutional and cultural spheres.

The book, published by the  Tellus  and  Modus Operandi Foundation , is actually a luxury volume in which 75 (“and a bit”, as the publisher explains) illustrious firms from the contemporary Spanish social sphere review Cerezo’s legacy in the three quarters of a century that contemplate him, highlights La Razón .

The former presidents  José María Aznar  and  José Luis Rodríguez Zapatero ,  Esperanza Aguirre , Isabel Díaz Ayuso , president of the Community of Madrid; José Luis Martínez-Almeida , mayor of Madrid; José Creuheras , president of Grupo Planeta and Atresmedia; Eduardo Torres-Dulce , former State Attorney General; Antonio Garamendi , president of the CEOE; cinema signatures such as José Luis Garci, Santiago Segura, Gerardo Herrero  or  Carlos Boyero ; Florentino Pérez , president of Real Madrid; Diego Forlán , Jorge “Koke” Resurrección  or Miguel Ángel Gil Marín … More than 75 politicians, businessmen, people of culture, philanthropists and athletes have shared their vision of Enrique Cerezo in ‘Cerezo: 75 looks and more for 75 years’ .