New report confirms that The Marvels has lowest box office in the UCM

New report confirms that The Marvels has lowest box office in the UCM – the sequel is about to end its run on the global billboard and the results were disastrous.

By Megan Sauer

Despite the complaints of some and the attacks against Brie Larson, Captain Marvel turned out to be a major success for Marvel, so its sequel was a project that was already a priority and that took on new relevance when it was confirmed that it would serve to introduce two new heroines (Iman Vellani and Teyonah Parris) on the big screen. In the end, The Marvels did not achieve a similar impact either among UCM fans or among the premieres in theaters, and now a new report confirms what everyone assumed a long time ago, that it is the company’s biggest failure.

Since Marvel released Iron Man – The Iron Man in 2008 the formula for its adaptations has been a success, even if in the process there have been important exceptions such as Hulk: The Incredible Man Black Widow and Eternals (the latter also suffered at the box office due to the global pandemic). The global profits were proof that the franchise was working very well and its growth, at that time quite controlled, served to attract new fans with each new proposal.

Its success was so important that it completely changed things within Hollywood and many production companies dedicated themselves to creating similar franchises to compete. This caused expectations to change, and now the fight is much more complicated, since they require billions in its first weekend to not lose momentum and there are more premieres than ever of sequels, prequels, spin-offs and movies waiting. start new sagas. For many viewers, the companies’ need to generate so much money made them leave quality aside and that led to fatigue with the subject of superheroes.

The Marvels (Credit: Marvel Studios)

The Marvels arrived at a bad time

A couple of years ago, when Marvel launched its original series on Disney Plus and the brand began to expand to other formats, fans noticed that the offers were no longer as good and they increasingly lost the connection between them.

The post-credits scenes no longer led to anything immediate, and the universe became so large that several problems had to be ignored to enjoy the films. After the reaction to the premiere of Ant-Man and the Wasp: Quantumania it was clear that The Marvels did not have strong support to compete on the billboard, even if it did not have to share its release date.

In an attempt to keep everything secret and simple so as not to lose fans, the company has neglected many narrative and technical aspects of its latest films, and the situation did not improve with competing releases.

The Flash and Blue Beetle were also proof of consumer fatigue with this type of superhero adaptations. If we add to that the skepticism of a sector of the public that also sought to boycott Brie Larson and the work of Nia DaCosta, it is evident that the sequel never had a chance.

The Marvels is the worst failure of the UCM

According to a report from Variety, The Marvels will come out as the worst Marvel film at the box office, but without forgetting that it also received bad reviews and ratings from specialized critics.

The information clarifies that after four weeks in theaters, the sequel has already lost its last momentum and generated US$80 million in North America and US$197 million globally. Things are very clear for Disney, as they sent a statement ensuring that they will no longer report the rest of the film’s income:

Now that the box office for ‘The Marvels’ is coming to an end, we will stop reporting the international/global grosses for this title on weekends.

Although the film still has time in theaters, and in another context the seasonal holidays would serve to improve its numbers, its case seems lost at this point. The company’s decision to stop reporting on box office came after the sequel generated $2.4 million in its fourth weekend, leaving it behind Edward Norton ‘s Hulk.

In fact, The Marvels is the first installment of the brand that fails to cross US$100 million in the United States. The film should mark a before and after for the franchise, because if its subsequent releases repeat the failure, then the future of the MCU will be in real danger.

The good news is that they already have a very promising option with Deadpool 3, in addition to the producers’ vow that they will once again focus on quality and not the quantity of films they make.