Why Disney CEO Shifts MCU Focus to Successful Franchises

Why Disney CEO Shifts MCU Focus to Successful Franchises. Bob Iger’s announcement marks a major change in the direction of the Marvel Cinematic Universe.

By Staff

Disney CEO Bob Iger has announced a significant change to Marvel Studios’ production strategy.

After a phase of criticism and mixed results with films like Eternals and The Marvels, Iger revealed that the company will reduce its focus on new properties in favor of focusing on its most successful franchises.

What did Disney’s CEO say about the future of the MCU?

During Disney’s latest earnings call (via ScreenRant), Iger noted that Marvel Studios, like other divisions of the company, has lost its way a bit when trying to produce a high volume of content for Disney+.

As a result, the Marvel Cinematic Universe (MCU) will see a decline in the number of releases, with a renewed focus on sequels and established franchises.

This decision marks a significant change in strategy for Marvel Studios, which had been producing a slew of projects in recent years, including television series and movies, as part of its expansion of the MCU.

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However, the quality and box office performance of some of these productions have been the subject of debate among fans and critics alike.

With this new direction, Marvel Studios is expected to take a more thoughtful and selective approach in choosing projects, allowing for greater development time to ensure greater consistency and quality in productions.

Additionally, the reduction in the volume of releases could help maintain public interest and avoid market saturation with Marvel content.

While this could mean that some less-than-successful properties, like Eternals and The Marvels, could receive less attention in the future.

It could also mean a greater opportunity for established franchises, like the Avengers, Spider-Man, and the Guardians of the Galaxy, to return to the spotlight and lead the way for the MCU for years to come.

Iger’s announcement marks a major change in the direction of the MCU, with a renewed focus on successful franchises and a commitment to quality over quantity in future Marvel Studios productions.

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What were the worst box office failures of the MCU in phases 4 and 5?

Despite the widespread success of the Marvel Cinematic Universe (MCU), some films failed to meet expectations in terms of box office grosses during Phases 4 and 5.

Here are the films that grossed the least globally:

  • The Marvels (2023) – Global collection: US $205,873,824
  • Black Widow (2021) – Global collection: US $379,751,655
  • Eternals (2021) – Global collection: US $402,064,899
  • Shang-Chi and the Legend of the Ten Rings (2021) – Global collection: US $432,243,292
  • Ant-Man and the Wasp: Quantumania (2023) – Global collection: US $476,071,180

These films, although part of the successful MCU, failed to achieve the same level of financial success as other installments of the franchise.

And perhaps that is the reason why there is still no confirmation of Shang-Chi 2 and Eternals 2, almost three years after they hit theaters.