Lawsuit targets Amazon: Prime Video price hike

Lawsuit targets Amazon: Prime Video price hike. The streaming industry represents a formidable but also voracious business. Amazon faces the effects of its business decisions.

By Staff

Amazon Prime Video is one of the most consumed streaming platforms worldwide. But its directors have made decisions that have led it to become one of the largest producers and distributors of series and films

The company faces a new demand from those who do not agree with the prices it now manages.

The document, circulated via Cultura Crave networks, exposes the dissatisfaction of certain clients who find the platform’s subscription fee excessive.

Why is Amazon being sued?

The document, filed by subscribers in a court in Santa Monica, California, argues that “it is deceptive to charge an additional $3 after Prime advertising was “ad-free” for years” and that “subscribers must now pay more to get something they already paid for.”

From one day to the next, Amazon changed the charges for its service, a fact that has prompted a lawsuit against it.

Last month, Amazon changed the deal. To stream movies and TV shows without ads, Amazon customers must now pay an additional $2.99 per month.

This is true even for people who purchased the ad-free annual subscription and are now halfway through their subscription.

This is not fair, because these subscribers already paid for the ad-free version; These subscribers shouldn’t have to pay an extra $2.99 a month for something they already paid for.

Why is Amazon so consumed?

The platform has achieved notable success due to a combination of key factors. It has a vast catalog of diverse content spanning a wide range of genres and formats, from original films and series to popular television shows and exclusive content.

This variety of options appeals to a wide audience and offers something for everyone.

Prime Video has invested heavily in producing high-quality original content, allowing it to stand out in the competitive streaming market.

Critically acclaimed and award-winning series such as The Boys and Invincible along with well-received original films have contributed significantly to its success and helped cement its reputation as a premier entertainment destination.

Another important factor in the success of Amazon Prime Video is its integration with the broader Amazon Prime ecosystem.

By offering Prime Video as part of its Prime membership, Amazon has created significant added value for subscribers, giving them access to a wide range of benefits, including fast and free shipping, Prime Music, Prime Reading, and more.

This unique subscription strategy encourages customer retention and increases loyalty as users find it convenient to have access to a variety of services under one roof. Additionally, the availability of Prime Video on a variety of devices, including smart TVs, streaming devices, and mobile devices, allows users to enjoy content on multiple platforms, increasing its accessibility and appeal.